Economic Research

In just two decades since the launch of the internet, the New Creative Economy has officially taken root in the United States. The Re:Create Coalition’s second annual report reveals that more than 16.9 million independent, American creators earned a baseline of $6.8 billion from posting their music, videos, art, crafts and other works online in 2017. Building upon last year’s study, the updated report found the number of new creators grew by 2.4 million (16.6%) and total revenues grew by 14.8%. New creators live and work in every state, using platforms like Amazon Publishing, eBay, Etsy, and Instagram to earn income and drive the growth of the multibillion-dollar New Creative Economy.

Click around the map below to see the total number of creators and their earnings in every state, and download a sheet with more data on each state.

New Creative Economy By the Numbers
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State Data
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State Labels

Driven by constant innovation and entrepreneurship, the internet continues to expands its reach and grow the U.S. economy. Re:Create’s report on new creators only begins to map and measure this new creative economy and its impact in the United States.

Interested in last year’s report? Click below for the first annual Re:Create New Creative Economy Study published in 2018.

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Email: press@recreatecoalition.org